The Southwest Observer re-launched on Sept. 1, and not only did it provide users with faster speeds, easier navigation and customized pages tailored to individual interests, but it added many new features:
The points program rewards posts as follows:
The Details
Note that points are automatically awarded by the computer for all entries except for videos, photos and audio, which need to be approved by our editorial staff before points are awarded.
It is completely up to the editor's discretion to remove items that violate our user policy. If that happens, points for that entry are automatically deducted from your total.
Points can be checked in your control panel by clicking on the My Points Total link.
The reader with the most points at 11:59 pm December 31, 2008 will win an iPod from the Southwest Observer.
User points can be followed with the User Points block in the Reader Input section of every page.
For more information on contest rules, see the rules page

| User | Points |
|---|---|
| Peggyr | 320 |
| smalltowninabigcity | 275 |
| strdbe | 275 |
| Michael Fielding | 215 |
| Staff | 135 |
